PICCOLO PASTA

Piccolo Pasta is a made-up brand that I was given to so I could create an identity for. Each different colour represents a type of pasta. I decided to make the target market the ‘Millennial Professional’ , where I did through research on the psychographic, behavioral, geographic and demographic segments that define this market. As a result, I created this brand for them. I decided to go for a modern look for the construction of the package, as it only takes a few seconds to get a consumer attention, so I wanted something eye-catching. The aim of the project was to have the design as typographical as possible, and to aid the text with the correct hierarchy and solutions for a food product. What I enjoyed the moist was the die cut. The origami die cut I found of the internet, but made a few adjust to suit the design. Challenging at first, but a really valuable learning process.