Roberta's Pizza

This task was to re-brand a restaurant that you felt needed an aesthetic re boot. I chose a local pizzeria called Roberta’s Pizzeria, which definitely needed some help in the creative department. I analysed the strengths, weaknesses, opportunities and threats of the business. This was so I could point out what areas the business needed evaluation the most and what the people of that community were missing in their choices of dining out and takeaway. I decided to go with a higher end look, for a more inviting and attractive appeal. This is demonstrated through the clean logo design and bold deep red. The exterior of the restaurant I wanted to use a weathered copper, that would be able to age without looking eroded, but keeping its chic look. I wanted the look and feel to mimic similarly to the likes of Rosso Pomodoro in Balmain and Rosso Antico in Newtown.